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terri.laprade's blog

Is Pharmacogenomics In Your Pharmacy’s Future?

Pharmacogenomics is the study of how genes can affect a person’s response to a drug. As its name indicates, it is a combination of pharmacology and genomics. Pharmacogenomics testing, also known as drug-gene testing, can identify what medications will be safe and effective for an individual, in an effort to improve treatment outcomes. Medication dosages can also be tailored based upon testing results.

The Link Between Medication Adherence and Pharmacy Revenue

Medication adherence is a win-win for the patient and the pharmacy. Customers who follow their medication schedules and refill their prescriptions on time are taking care of their health. When they adhere to their medication regimens, it also helps your pharmacy. That’s because when your customers delay or miss scheduled refills, your pharmacy revenues are affected. 

Retaining Pharmacy Customers

Marketing often focuses on getting new customers in the pharmacy door. Of course this is critical, but you also want to retain your existing customers. By treating your “regulars” with higher level customer service and responding quickly to their issues, you can build a foundation of loyal customers.

Drug Distributor